And Why Do I Care?

Marketing plays a vital role in the success of any business. It helps create awareness, generate leads, and drive sales. But have you ever wondered how marketing efforts are planned and executed? In this article we will discuss the process for developing a dynamic strategy.

A marketing cycle is a process that businesses follow to achieve their intended goals. The cycle can be viewed as a continuous loop composed of several stages, including: planning, execution, evaluation, and refinement.

The cycle starts like this:

1. Set clear objectives- is the goal to increase visibility, establish awareness, create engagement, maximize impressions, or boost sales?

2. Conduct Market Research- determine who your target audience is and what their needs and pain points are. It's also important to identify top-competitors and their efforts.

3. Develop a strategy- create an appealing campaign that incorporates messaging, visuals, aesthetics, and outlets.

4. Execution + Publication- use a content calendar to outline due dates and deliverables for distribution on appropriate channels.

5. Data + Refinement- Assess campaign metrics and make data-driven decisions for the next cycle.

This approach empowers you to make informed decisions while optimizing as needed. Make marketing cycles work for you by contacting Arkain