Is Your Site a Good Sight?

Oct, 2024, Issue 6

more than 100 million people shop online

it's never been more important to be there

The 2023 holiday season alone (Nov - Dec) accounted for more than 222 Billion dollars - that’s Billion with a B. This is because the modern day shopper looks online first.[1] It’s an incredible combination of instant gratification and convenience.

The old days of visiting a brick and mortar are quickly fading, and that’s not expected to change moving forward. The e-commerce space is projected to grow by as much as 9% by the end of 2024.

you need to maximize your online presence

To Do This your site must do three things

Attract - To draw visitors to your site.
Engage - To keep your audience interested and interacting.
Inform - To provide valuable and relevant information to viewers.

Think of your website like a newspaper or magazine

As a consumer you pick up one of these prints because it’s thoughtfully designed, or featured a headline and image that instantly caught your eye.

Regardless of the reason, all of the information within it is carefully curated and meant to act as a magnet.

The strategic placement of the most compelling content first aims to guide your attention to other segments of the print that you might have missed or passed over.

How often does the headline and introduction end with - “read more on page 12”. This is done on purpose. By strategically placing the most enticing content first, the print not only grabs your initial interest but also encourages you to browse through the rest of the pages.

Similarly, a well-crafted website should showcase its most compelling content where visitors frequent most, the landing page. The top of your website should have engaging visuals, attention-grabbing headlines, and a clear statement that encourages visitors to explore more.

How can you IMPROVE your own website?

Attracting Visitors:

First impressions matter. Your website should be visually appealing, using relevant graphics, colors, and content that creates a professional and inviting digital space. This should be done for both desktop and mobile.

With over 90% of online shoppers making their purchase on their smartphone, it is absolutely critical to have mobile optimization.

A strong brand identity helps your audience remember you. This is done by using consistent elements, color palettes, and visuals that separate you from the competition.

Engaging Your Audience:

Once you've attracted visitors, you need to keep them engaged. This is accomplished with attention-grabbing headlines and personalized content that is tailored to your target audience's interests.

Additionally, fast load times and easy navigation are key for keeping visitors on your site as a slow loading page will quickly turn away viewers. A proper menu with internal linking also ensures they can find their way around your site.

Lastly, compelling calls to action encourage visitors to take the desired steps, whether it's signing up for a newsletter, exploring your services, or making a purchase.

Here’s a CTA now

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Informing Your Viewers:

Clear and concise copy is essential to effectively communicate your message. Avoid jargon and use simple language that everyone can understand.

A logical structure to your content and information makes it easy to follow with the help of visual hierarchy. Start with headings, move on to subheadings, sentences, and bullet points if needed. This helps visitors scan your content quickly.

Consider these ideas and incorporate them into your website to generate more interest to your site.